{"title":"Heart Pendants","description":"","products":[{"product_id":"lp002","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP002\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638908867,"sku":"LP002","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP002.jpeg?v=1511441140"},{"product_id":"lp004","title":"Silver Heart \u0026 Key Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP004\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638911555,"sku":"LP004","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP004.jpeg?v=1511441139"},{"product_id":"lp004y","title":"Gold Heart \u0026 Key Pendant","description":"\u003cp\u003eYellow Gold-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP004Y\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638912003,"sku":"LP004Y","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP004Y.jpeg?v=1511441139"},{"product_id":"lp006y","title":"Gold Kids Pendant","description":"\u003cp\u003eYellow Gold-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP006Y\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638917443,"sku":"LP006Y","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP006Y.jpeg?v=1511441138"},{"product_id":"lp008","title":"Silver Surround Set Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP008\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638925763,"sku":"LP008","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP008.jpeg?v=1511441138"},{"product_id":"lp013","title":"Silver Surround Set Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP013\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638933571,"sku":"LP013","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP013.jpeg?v=1511441137"},{"product_id":"lp016","title":"Silver Surround Set Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP016\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638944451,"sku":"LP016","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP016.jpeg?v=1511441136"},{"product_id":"lp017","title":"Silver Heart Key Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP017\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638947971,"sku":"LP017","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP017.jpeg?v=1511441136"},{"product_id":"lp019","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP019\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638956739,"sku":"LP019","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP019.jpeg?v=1511441136"},{"product_id":"lp027","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP027\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638977539,"sku":"LP027","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP027.jpeg?v=1511441134"},{"product_id":"lp028","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP028\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3638978563,"sku":"LP028","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP028.jpeg?v=1511441134"},{"product_id":"lp045","title":"Silver Three Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP045\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639030915,"sku":"LP045","price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP045.jpeg?v=1511441130"},{"product_id":"lp045y","title":"Gold Three Heart Pendant","description":"\u003cp\u003eYellow Gold-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP045Y\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639031299,"sku":"LP045Y","price":8.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP045Y.jpeg?v=1511441129"},{"product_id":"lp052","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP052\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639049347,"sku":"LP052","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP052.jpeg?v=1511441128"},{"product_id":"lp061","title":"Silver Medium Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP061\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639076803,"sku":"LP061","price":6.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP061.jpeg?v=1511441126"},{"product_id":"lp061r","title":"Rose Medium Heart Pendant","description":"\u003cp\u003eRose Gold-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP061R\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639077315,"sku":"LP061R","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP061R.jpeg?v=1511441126"},{"product_id":"lp073","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP073\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639099587,"sku":"LP073","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP073.jpeg?v=1511441123"},{"product_id":"lp074","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP074\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639100355,"sku":"LP074","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP074.jpeg?v=1511441123"},{"product_id":"lp089","title":"Silver Key Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP089\u003c\/span\u003e\u003c\/p\u003e\r\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639120899,"sku":"LP089","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP089.jpeg?v=1511441120"},{"product_id":"lp093","title":"Silver Heart and Butterfly Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP093\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639125827,"sku":"LP093","price":29.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP093.jpeg?v=1511441120"},{"product_id":"lp101","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP101\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639138051,"sku":"LP101","price":8.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP101.jpeg?v=1511441118"},{"product_id":"lp109","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP109\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639149315,"sku":"LP109","price":8.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP109.jpeg?v=1511441117"},{"product_id":"lp122","title":"Silver Heart \u0026 Wings Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP122\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639170435,"sku":"LP122","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP122.jpeg?v=1511441114"},{"product_id":"lp123","title":"Silver Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP123\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639171971,"sku":"LP123","price":5.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP123.jpeg?v=1511441114"},{"product_id":"lp126","title":"Silver Heart \u0026 Halo Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP126\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639173955,"sku":"LP126","price":38.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP126.jpeg?v=1511441114"},{"product_id":"lp130","title":"Silver Hearts Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP130\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639178883,"sku":"LP130","price":5.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP130.jpeg?v=1511441113"},{"product_id":"lp130r","title":"Rose Hearts Pendant","description":"\u003cp\u003eRose Gold-Plated CZ Pendant \u0026amp; Chain\u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP130R\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":3639184899,"sku":"LP130R","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP130R.jpeg?v=1511441113"},{"product_id":"lp001","title":"Silver Trilogy Heart Pendant","description":"\u003cp\u003eRhodium-Plated CZ Pendant. \u003c\/p\u003e\r\u003cp\u003e\u003cspan\u003eReference: LP001\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAny reference to Silver or Gold is referring to the colour or the plating. No Costume Jewellery items are made of solid silver or gold.\u003c\/p\u003e","brand":"Livi \u0026 Lex","offers":[{"title":"Default Title","offer_id":5378595139,"sku":"LP001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/LP001.jpeg?v=1511441103"},{"product_id":"p3023","title":"Heart Pendant Necklace with Surrounded Stones (0.50ct)","description":"\u003cp\u003eThis item is made from Sterling Silver and plated in rhodium to prevent tarnishing.\u003c\/p\u003e \r\r\u003cp\u003eWhat is Swarovski Zirconia?\u003c\/p\u003e\r\r\u003cp\u003eAlthough Swarovski is renowned for precision-cut crystal, the company has been cutting genuine gemstones and created stones for many decades. In 1976, Swarovski started to cut zirconia, being the first company on the market to offer a machine-cut exponent of this synthetic stone. Ever since, Swarovski Zirconia has been known as the most precisely cut zirconia on the market, available in a wide variety of exquisite shapes, sizes, and colors.\u003c\/p\u003e \r\r\u003cp\u003eWhat makes Swarovski Zirconia so special?\u003c\/p\u003e\r\r\u003cp\u003eAcross the globe, the name Swarovski is synonymous with the art of precision cutting. All stones from Swarovski are masterfully crafted to reveal their true inner brilliance. The company is also famous for constant innovation and these two principles come together in its revolutionary cut for zirconia: the Pure Brilliance cut. For the first time in history, Swarovski managed to cut a zirconia that was as brilliant as a diamond. By strictly adhering to the exacting standards for grading diamond cut quality from the Gemological Institute of America (GIA), the worldÌ_å«s foremost authority on diamonds, the company was able to develop a cut that equals the Tolkowsky diamond Ì_? the most brilliant diamond cut in the world. This makes the Pure Brilliance Swarovski Zirconia the most diamond-like Zirconia that is available on the market today. It is exclusively cut by Swarovski in Austria, complying with the countryÌ_å«s high social and environmental manufacturing standards.\u003c\/p\u003e","brand":"Silver \u0026 Swarovski Zirconia Jewellery","offers":[{"title":"Rhodium-Plated Silver \/ Swarovski Zirconia","offer_id":38145606083,"sku":"P3023","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/7202\/products\/P3023_37ea2f30-1d0a-40e8-96f2-6b95f8930fc3.jpg?v=1512317086"},{"product_id":"p3045","title":"Heart Pendant Necklace With Curved Channel Setting (0.15ct)","description":"\u003cp\u003eThis item is made from Sterling Silver and plated in rhodium to prevent tarnishing.\u003c\/p\u003e \r\r\u003cp\u003eWhat is Swarovski Zirconia?\u003c\/p\u003e\r\r\u003cp\u003eAlthough Swarovski is renowned for precision-cut crystal, the company has been cutting genuine gemstones and created stones for many decades. In 1976, Swarovski started to cut zirconia, being the first company on the market to offer a machine-cut exponent of this synthetic stone. Ever since, Swarovski Zirconia has been known as the most precisely cut zirconia on the market, available in a wide variety of exquisite shapes, sizes, and colors.\u003c\/p\u003e \r\r\u003cp\u003eWhat makes Swarovski Zirconia so special?\u003c\/p\u003e\r\r\u003cp\u003eAcross the globe, the name Swarovski is synonymous with the art of precision cutting. All stones from Swarovski are masterfully crafted to reveal their true inner brilliance. The company is also famous for constant innovation and these two principles come together in its revolutionary cut for zirconia: the Pure Brilliance cut. For the first time in history, Swarovski managed to cut a zirconia that was as brilliant as a diamond. 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